In this digital age, staying on task and avoiding distractions often feels harder than completing the actual work. With endless notifications, social media pings, and a never-ending stream of emails, our attention spans are shorter than ever before. We live in a world that’s constantly demanding our attention, and as a result, getting things done can feel like trying to run through quicksand.

However, productivity isn’t about doing more. It’s about doing what matters better. If we can shift the way we look at work—if we can view our tasks from a different perspective—we can still be productive without piling on additional work hours.

When a business owner is asked who their ideal client is, the answer is often "Anybody and everybody!" And while you don't have to turn away anyone that walks through your doors, active marketing to anybody and everybody will get you nobody.  

If you want to have your IDEAL client walk through your door, it's up to you to define who that person is by asking a series of questions.