Understanding and defining your target market is not just a smart move—it’s a critical foundation for long-term business success. Think of it like this: launching a business without a defined audience is like embarking on a journey with no destination. You might cover a lot of ground, but you’re unlikely to end up anywhere meaningful. Your target market is the map and compass guiding your path to sustainable growth.

Why Your Brand Should Have a Face: Humanizing Your Business for Real Growth

When you think of the most memorable and beloved brands, chances are a face immediately comes to mind, Steve Jobs with Apple, Flo from Progressive, or even the Colonel from KFC. That’s no coincidence. "The best brands have a face" isn’t just a catchy phrase; it’s the foundation of a powerful marketing strategy rooted in one essential idea: human connection.