Do you ever feel like you’re not achieving your goals or living the life you once envisioned? Maybe you have big dreams and high aspirations, but something is silently standing in your way.

This feeling isn’t uncommon. Many people set ambitious goals, only to feel defeated when they don’t reach them. But the reasons for falling short are often hidden in our mindset, habits, and daily choices. Here are some of the most common reasons people don’t reach their full potential—and what you can do to change that.

When we set goals, we often overlook the costs required to achieve them. In our excitement to move forward, we tend to ignore the full scope of what those goals might demand.

These costs aren’t always financial. They can also include emotional strain and social sacrifices.

Before fully committing to a goal, take time to consider all the potential costs involved in pursuing it.