Defining Your 'Why' for a Profitable Business: Purpose That Drives Profit

In today’s competitive marketplace, running a profitable business isn’t just about smart strategy or cutting costs. True, sustainable profitability often stems from something deeper: a clearly defined why. Defining your ‘why’ means identifying the fundamental purpose and driving force behind your company beyond financial gain. It’s about knowing exactly why your business exists and what value it brings to your customers, your employees, and the community at large.