How Often and When Do I Say My Affirmations?

How Often and When Do I Say My Affirmations? (Part 2)

Affirmations are more than just feel-good words—they’re powerful tools for rewiring your thoughts, boosting your self-confidence, and focusing your energy on what matters most. But one of the most common questions people ask is, “How often should I say them, and when’s the best time?”

The short answer? There’s no rigid rule. The long answer? There are best practices that can help you get the most out of your affirmation routine—and we’re going to cover them all right here.

FREQUENCY

The number of times you say your affirmations depends on your goals, your personality, and the type of affirmations you’re using. But if you want them to actually stick and make a difference, the secret ingredient is consistency.

1. Consistency Over Sporadic Effort
   Repeating affirmations daily is far more powerful than saying them once in a while. Think of affirmations like watering a plant—you can’t water it once a month and expect it to grow. By making them a daily habit, you keep the positive messages fresh in your mind and gradually reprogram your subconscious to believe and act on them.

2. Multiple Times a Day
   Many people find it helpful to say affirmations at several points throughout the day—such as first thing in the morning, during a midday break, and right before bed. This repetition ensures your affirmations aren’t just fleeting thoughts but constant reminders shaping your mindset.

3. Match the Frequency to Your Goals
   If you’re focused on a specific area—like building confidence before public speaking or staying motivated during a fitness journey—you may want to repeat those related affirmations more often. The more you remind yourself of your desired outcome, the more your actions will align with achieving it.

4. Adjust as You Go
   Pay attention to your own results. If you feel empowered and energized saying your affirmations three times a day, keep it up. If it feels forced or loses meaning, scale back slightly. Your affirmation routine should feel uplifting, not like another chore on your to-do list.

TIMING

When you say your affirmations can be just as important as how often. Certain times of day can make your mind more open and receptive to these positive messages.

1. Morning Routine
   Mornings are powerful because your mind is fresh, and you set the tone for the day ahead. Try saying your affirmations while brushing your teeth, during your shower, or over your morning coffee. For example: “I am calm, capable, and ready for the day ahead.” This early boost can carry into everything you do.

2. Throughout the Day
   Life throws curveballs. Midday affirmations can help you reset and refocus when stress, frustration, or negative self-talk creep in. You might take a two-minute “mental recharge” at lunch or while waiting in line.

3. Before Challenging Tasks
   If you have a presentation, interview, or difficult conversation coming up, use affirmations to get into the right mindset: “I am confident, prepared, and articulate.” Saying them right before the event helps you walk in with belief in yourself.

4. Before Bedtime
   Evenings are ideal for reflection and mental winding down. Affirmations at night can help you replace lingering worries with gratitude and optimism. Try: “I am at peace with today and excited for tomorrow.” This not only improves sleep quality but sets a positive subconscious tone for the next day.

5. Customized Timing
   Your routine should work for you. Some people love the quiet calm of morning, while others find their best moments for affirmations happen during a walk, while commuting, or even in the shower. Choose what feels natural—you’ll be more likely to stick with it.

Affirmations work best when they’re consistent, intentional, and spoken at times when your mind is open and engaged. Whether you say them once or several times a day, what matters most is that you mean them and repeat them enough for your mind to truly absorb the message.

Remember, affirmations are a practice—something you get better at over time. The more you use them, the more they’ll shape your thoughts, actions, and ultimately, your reality. Read Part 1 - How affirmations positively affect your mindset. Click here.

Need help creating affirmations that truly resonate with you? I can help you craft personalized statements and build a routine that sticks. Schedule a complimentary 30-minute consult with me to get started. CLICK HERE!